our story and why we started the beauty biz agency

Between the two of us, we’ve spent more than 45 years in this industry — actually living it. We’ve been behind the chair, we’ve built teams, we’ve rebuilt culture after tough seasons, and we still run our own million-dollar commission salons today. 
We’re not teaching from theory. We’re teaching from real experience, from years that stretched us, shaped us, and showed us what a salon truly needs to be healthy and stable.

Before The Beauty Biz Agency existed, we were just like every other owner trying to find answers. We signed up for every coaching program we could find, hoping someone would finally hand us the full roadmap. But every time, we walked away with pieces… never the whole thing. 
Nobody taught the structure, the numbers, the leadership, the culture work, the compensation, the systems, the career growth paths — all the things an owner needs to run a business that actually grows and makes money, not just stays busy.

We were always left filling in the gaps on our own.
And to be honest, it shouldn’t be that way.

That’s why we built The Beauty Biz Agency — because we wanted owners to have the program we wish existed years ago. Something that doesn’t just talk about what you “should” be doing, but actually walks you through how to build a business that holds together, grows, and makes money without taking everything out of you. 
A business where revenue increases because the pricing is right, the systems make sense, the team knows what’s expected, and the owner finally understands how to lead the business instead of being pulled in every direction.

Inside our program, owners learn the things that actually make a salon feel solid — career paths that help your team stay and grow, KPIs and benchmarks that make performance clear, commission structures that are fair and workable, culture that doesn’t drain you, and day-to-day systems that finally make the business feel steady. 
And when these pieces start working together, everything starts to ease up. 
Money doesn’t feel so tight. You’re not bracing yourself every time bills or payroll hit. 
And the business finally begins to support you the way a real business should — so you can pay yourself, the way most owners never get to, but absolutely deserve to.

And when the business starts feeling steadier, it finally gives you something most owners never get — the option to step out from behind the chair if you want to, without everything falling apart. 
To make decisions without that knot in your stomach. To actually feel like the one running the business instead of the business running you.

Everything we teach comes from what we’ve used in our own salons to make them steady, profitable, and easier to run. 
We built things the hard way, and now we teach them in a clear way — because no owner should have to spend years trying to figure this out alone.

That’s really the heart behind The Beauty Biz Agency. We wanted a place where owners could finally learn the whole picture — not scraps of information, not quick fixes, not tips that only solve one tiny piece of the puzzle. 
Real support. Real answers. Real guidance from people who have lived it.

If anything in our story sounds familiar to you, that’s exactly why we’re here. To help you make sense of your business, to take some of the weight off your shoulders, and to give you a way forward that finally feels doable. 

And if you’re ready for that… we’d love to walk through it with you. ❤️

Brie Holt & Chandra Chriswisser
Co-Founders of The Beauty Biz Agency

brie holt 
bba ceo & coach

A Leader Who Built the Business Everyone Said Wasn’t Possible

Brie Holt is one of the few coaches in the beauty industry who actually does the work she teaches. She isn’t retired, she isn’t teaching from old success, and she isn’t guessing. She actively runs a multi-million-dollar commission salon while coaching owners across the country on how to build businesses that are profitable, structured, sustainable, and built to last.
Her career didn’t start with a silver spoon. She began as a solo stylist who loved the beauty industry but refused to settle for burnout or survival mode. With a background shaped by entrepreneurs in her family, she approached the industry differently from day one — always looking at the bigger picture, always searching for the “why” behind what works.


Turning a Failing Salon Into a Thriving, Multi-Million-Dollar Business

One of the biggest moments in her story came when she bought a salon that was barely staying afloat. Most people saw a sinking ship. Brie saw an opportunity to build something stronger than what existed before.
She restructured the prices, the systems, the team, the culture — everything. The result? A thriving, profitable, multi-million-dollar commission salon that became the blueprint for how she coaches today.
Nothing about her success came from luck. It came from clarity, strategy, leadership, accountability, and the willingness to rebuild things the right way — even when it wasn’t easy.


A Coach Who Makes the Hard Stuff Simple

Brie has a way of taking the most overwhelming parts of ownership — pricing, compensation, numbers, culture, leadership, systems, accountability — and breaking them down in a way that makes owners say, “Why has no one ever explained it like this before?”
Owners don’t come to her for motivational buzzwords.
They come to her because she tells the truth, sees what others miss, and gives them a clear roadmap that actually works.
Her coaching is rooted in real experience, real leadership, and real results — not theories or recycled advice.


The Beauty Biz Agency: A New Standard for Salon Support

Brie built The Beauty Biz Agency with her business partner, Chandra Chriswisser — another salon owner running a multi-million-dollar commission salon. Together they’ve created one of the most trusted coaching programs in the industry, built on transparency, strategy, structure, and hands-on experience.
Some programs offer full 1:1 support; others are self-paced. But every single one is built on the exact systems and strategies Brie and Chandra use inside their own salons — not guesses, not fluff.
Their mission is simple:
Help salon and spa owners build businesses that make sense — and lives they don’t have to escape from.


A Leader Driven by Her Life Outside the Salon

Brie is a mom, a wife, a business owner, and someone who believes life outside the industry is just as important as success inside it. She’s built her career around one core belief:
You shouldn’t have to sacrifice your entire life in the name of being a “successful salon owner.”
She’s proof you can have a profitable business, a strong team, a healthy culture, and a full life — without burning yourself into the ground.


If You Want Change, She’s the Coach You Want in Your Corner

If you’re ready to run your business like a CEO…
If you want pricing, leadership, systems, and structure that actually work…
If you want a salon that finally feels steady, profitable, and predictable…

Brie can help you get there — with clarity, honesty, and the kind of support most owners have never had before.
This is the work she was built for — and if you’re ready, she’s ready to help you change everything.


CHANDRA CHRISWISSER
bba CoO & coach

Chandra Chriswisser, partner of The Beauty Biz Agency, brings over 25 years of experience in the beauty industry. Starting her career as a stylist in 1998, she has navigated the complexities of working in commission salons and thriving as a solo artist, giving her a unique perspective.

From Stylist to Successful Salon Owner
In 2008, Chandra took a significant leap by opening her first salon, followed by a second in 2021. With help from Brie as her coach and Chandra's leadership, these businesses have collectively generated over $1.5 million in annual revenue. Her journey through the industry has not only been marked by success but also by a deep commitment to continuous learning and improvement.

Passion for Teaching
Chandra's passion for  mentoring blossomed early in her career. Initially, she shared her expertise in hair color and extensions as a trainer for prominent brands like Aveda and So Cap. These experiences honed her skills in developing comprehensive training programs, which became the backbone of the apprenticeship opportunities offered at her salons.

Transforming Challenges into Opportunities
Chandra's road to success was paved with trials and triumphs. It was through these experiences, and with the help of coaching, that she discovered and refined the business strategies that significantly enhanced her salon's performance. Recognizing the transformative impact of coaching and changing of these strategies, she was inspired to share her knowledge more broadly, and decided to partner with her former coach (brie) leading to the creation of The Beauty Biz Agency.

Empowering Others Through Proven Strategies
At the heart of Chandra's work is a profound desire to uplift the beauty industry by sharing the successful practices that propelled her businesses forward. Her coaching focuses on practical, proven strategies that help salon and spa owners optimize their operations, enhance their service offerings, and ultimately achieve greater financial success and personal satisfaction.

A Vision for a Thriving Beauty Community
Chandra's mission extends beyond business success; she is dedicated to enriching the lives of others in the beauty industry. "I love this industry; it has provided me with fulfillment in so many ways. My goal is to elevate the industry and help other stylists and salon/spa owners reach the same level of success, and having a great mentor is a part of that process." says Chandra.

Are you ready to transform your salon or spa with Chandra’s expert guidance? 
Join her at The Beauty Biz Agency, where you'll gain access to the strategies that turned challenges into opportunities and transformed ordinary businesses into remarkable success stories