our story and why we started the beauty biz agency

Between the two of us, we bring more than 45 years of combined experience in the beauty industry—and we’re still in the trenches every day running our own multi-million-dollar commission salons. We didn’t build The Beauty Biz Agency from theory or guesswork. We built it from years of growing teams, navigating market changes, fixing broken systems, rebuilding culture, and learning how to lead in ways that actually work.
We’ve both had seasons of feeling overwhelmed, stretched thin, and unsure how to move forward. We’ve also had seasons where everything clicked—where the numbers were strong, the culture was healthy, the team was thriving, and the business finally felt like it was supporting our lives instead of consuming them.
That’s the version of salon ownership we help owners create.
We coach differently because we live this industry. We’re not retired from it, and we’re not removed from it. We’re in it, every week—leading teams, making decisions, navigating growth, and holding the same standards we teach.
Inside The Beauty Biz Agency, we focus on what truly moves a salon or spa forward: leadership, culture, pricing, numbers, compensation, systems, operations, guest experience, boundaries, and the day-to-day structure that keeps your business steady. Our goal isn’t to impress you. It’s to support you, guide you, and help you build something that actually works.
Some of our programs offer full 1:1 coaching and hands-on support. Others are system-driven and self-paced for owners who want the tools and structure without private coaching attached. No matter which path you choose, you’re getting the exact strategies, templates, documents, trainings, and systems we’ve spent years perfecting inside our own salons—and with hundreds of owners across the country.
Beyond the business, we’re just two women who love our families, love this industry, and love seeing owners win. We both have that same fire for making the “hard stuff” simple—numbers, operations, leadership, culture, pay structures, boundaries, communication… all the things nobody taught us but every owner needs.

If you’re ready for a salon that feels steady and profitable…
If you’re ready to lead with confidence instead of exhaustion…
If you’re ready for change that lasts…

We’re here, and we’re ready to walk with you through every step of it.

We can’t wait to get to know you. ❤️


Brie Holt & Chandra Chriswisser
Founder & Partner of The Beauty Biz Agency

brie holt 
bba ceo & coach

A Leader Who Built the Business Everyone Said Wasn’t Possible

Brie Holt is one of the few coaches in the beauty industry who actually does the work she teaches. She isn’t retired, she isn’t teaching from old success, and she isn’t guessing. She actively runs a multi-million-dollar commission salon while coaching owners across the country on how to build businesses that are profitable, structured, sustainable, and built to last.
Her career didn’t start with a silver spoon. She began as a solo stylist who loved the beauty industry but refused to settle for burnout or survival mode. With a background shaped by entrepreneurs in her family, she approached the industry differently from day one — always looking at the bigger picture, always searching for the “why” behind what works.

Turning a Failing Salon Into a Thriving, Multi-Million-Dollar Business

One of the biggest moments in her story came when she bought a salon that was barely staying afloat. Most people saw a sinking ship. Brie saw an opportunity to build something stronger than what existed before.
She restructured the prices, the systems, the team, the culture — everything. The result? A thriving, profitable, multi-million-dollar commission salon that became the blueprint for how she coaches today.
Nothing about her success came from luck. It came from clarity, strategy, leadership, accountability, and the willingness to rebuild things the right way — even when it wasn’t easy.

A Coach Who Makes the Hard Stuff Simple

Brie has a way of taking the most overwhelming parts of ownership — pricing, compensation, numbers, culture, leadership, systems, accountability — and breaking them down in a way that makes owners say, “Why has no one ever explained it like this before?”
Owners don’t come to her for motivational buzzwords.
They come to her because she tells the truth, sees what others miss, and gives them a clear roadmap that actually works.
Her coaching is rooted in real experience, real leadership, and real results — not theories or recycled advice.

The Beauty Biz Agency: A New Standard for Salon Support

Brie built The Beauty Biz Agency with her business partner, Chandra Chriswisser — another salon owner running a multi-million-dollar commission salon. Together they’ve created one of the most trusted coaching programs in the industry, built on transparency, strategy, structure, and hands-on experience.
Some programs offer full 1:1 support; others are self-paced. But every single one is built on the exact systems and strategies Brie and Chandra use inside their own salons — not guesses, not fluff.
Their mission is simple:
Help salon and spa owners build businesses that make sense — and lives they don’t have to escape from.

A Leader Driven by Her Life Outside the Salon

Brie is a mom, a wife, a business owner, and someone who believes life outside the industry is just as important as success inside it. She’s built her career around one core belief:
You shouldn’t have to sacrifice your entire life in the name of being a “successful salon owner.”
She’s proof you can have a profitable business, a strong team, a healthy culture, and a full life — without burning yourself into the ground.

If You Want Change, She’s the Coach You Want in Your Corner

If you’re ready to run your business like a CEO…
If you want pricing, leadership, systems, and structure that actually work…
If you want a salon that finally feels steady, profitable, and predictable…
Brie can help you get there — with clarity, honesty, and the kind of support most owners have never had before.
This is the work she was built for — and if you’re ready, she’s ready to help you change everything.


chandra chriswisser
bba coO & partner

Chandra Chriswisser, partner of Beauty Biz Agency, brings over 25 years of experience in the beauty industry. Starting her career as a stylist in 1998, she has navigated the complexities of working in commission salons and thriving as a solo artist, giving her a unique perspective.

From Stylist to Successful Salon Owner
In 2008, Chandra took a significant leap by opening her first salon, followed by a second in 2021. With help from Brie as her coach and Chandra's leadership, these businesses have collectively generated over $1.5 million in annual revenue. Her journey through the industry has not only been marked by success but also by a deep commitment to continuous learning and improvement.

Passion for Teaching
Chandra's passion for  mentoring blossomed early in her career. Initially, she shared her expertise in hair color and extensions as a trainer for prominent brands like Aveda and So Cap. These experiences honed her skills in developing comprehensive training programs, which became the backbone of the apprenticeship opportunities offered at her salons.

Transforming Challenges into Opportunities
Chandra's road to success was paved with trials and triumphs. It was through these experiences, and with the help of coaching, that she discovered and refined the business strategies that significantly enhanced her salon's performance. Recognizing the transformative impact of coaching and changing of these strategies, she was inspired to share her knowledge more broadly, and decided to partner with her former coach (brie) leading to the creation of The Beauty Biz Agency.

Empowering Others Through Proven Strategies
At the heart of Chandra's work is a profound desire to uplift the beauty industry by sharing the successful practices that propelled her businesses forward. Her coaching focuses on practical, proven strategies that help salon and spa owners optimize their operations, enhance their service offerings, and ultimately achieve greater financial success and personal satisfaction.

A Vision for a Thriving Beauty Community
Chandra's mission extends beyond business success; she is dedicated to enriching the lives of others in the beauty industry. "I love this industry; it has provided me with fulfillment in so many ways. My goal is to elevate the industry and help other stylists and salon/spa owners reach the same level of success, and having a great mentor is a part of that process." says Chandra.

Are you ready to transform your salon or spa with Chandra’s expert guidance? 
Join her at The Beauty Biz Agency, where you'll gain access to the strategies that turned challenges into opportunities and transformed ordinary businesses into remarkable success stories